When it comes to life insurance, there are hundreds, if not thousands of companies you can lean to that will help you find quotes or even secure policies.
And while having options is generally a good thing, it makes it difficult to know which companies you can rely on, trust, and can deliver the service as expected.
We’ve narrowed it down for you so that you don’t have to spend countless hours doing the research on your own. Below are three companies that you can trust when it comes to buying life insurance, and three that we recommend in our financial plans.
You’ll be even more confident knowing that each of these life insurance companies has been thoroughly vetted by our team through a rigid selection process. And truthfully, we wouldn’t be recommending them to you if they weren’t companies we wouldn’t recommend to our own family and friends.
Let’s get to it. Here are the three top companies you can rely on when it comes to shopping around for and buying life insurance:
Founded: MassMutual (1851), Coverpath (2013)
Best feature(s): Reputation and trust, service, and offerings
Savology rating: 4.4 ★ / 5 ★
The first thing that comes to mind when I think of Coverpath by MassMutual is the trustworthiness and reliability. Established in 1851, MassMutual has been doing life insurance the right way for 160 years. Their history alone speaks to their credibility and the quality of service they’ve been able to deliver. Being a mutual company owned by their life insurance policyholders, you can let out a sigh of relief knowing that your interests are aligned with theirs.
Coverpath is a relatively new, technology-enabled life insurance offering by MassMutual. Ultimately, Coverpath enables consumers everywhere to access one of the most reputable, trusted, and high-rated life insurance companies. With Coverpath, MassMutual is able to make their insurance application process easier and more straightforward, although there is still some work to be done.
Last but certainly not least, one of the real benefits you get with Coverpath is that you get direct access to work directly with a financial specialist. Every application is linked to a life insurance agent, meaning that you will have access to a personal agent who is there to help you with your questions and to customize your policy so that it fits your needs exactly the way you want it.
Best feature(s): Pricing, simple application process, overall efficiency and underwriting, flexibility
Savology rating: 4.7 ★ / 5 ★
With their affordable pricing, extremely simple application process, overall efficiency, and flexibility, Ladder has proven to be one of the best life insurance options you can trust.
Although there may be a few low-cost competitors that can edge them out when it comes to pricing, none of those life insurance companies come anywhere close when it comes to providing the same level of value, flexibility, and overall experience.
Ladder’s biggest differentiator is the flexibility they are able to introduce to life insurance. As your situation in life changes, having a child, getting married, paying off certain debts, purchasing a home, etc, often so do your life insurance needs. But that doesn’t mean you should have to automatically discard your policy and replace it whenever these significant changes occur.
Luckily, with Ladder you don’t have to. In just a few clicks, you can decrease your coverage and ensure that you are never paying more than you should be – this is a big win. Not only that, you can easily apply for more coverage or extend your term length without additional fees or hassle.
Best feature(s): Easy to compare quotes, access to reputable providers, personalized recommendations
Savology rating: 4.6 ★ / 5 ★
Policygenius technically isn’t a life insurance company – it doesn’t underwrite the policies it sells – but it has become known as the one-stop-shop and marketplace for insurances, especially when it comes to getting life insurance. Almost immediately, Policygenius will compile and provide personalized quotes from a dozen reputable providers all at once, making sure you get access to pricing that fits your plan.
One of the biggest takeaways with Policygenius is that it has become a trusted place for both comparing and buying life insurance. Policygenius’ online tools simplify the task of getting and comparing quotes from top life insurance companies, but the benefits extend even further than that.
Policygenius is also known for both their great customer service and their trustworthiness. They have a team of unbiased experts that guide customers through the application process step by step, helping schedule medical exams, fill out paperwork, and negotiate with the insurance company – at no additional cost to the customer. It’s important to mention that Policygenius only uses reputable insurance providers with a financial rating of at least an (A-). This means that you can be confident in the reputation and stability of the insurance company that they recommend.
With more than $45 Billion in insurance coverage placed and a Trustpilot score of 4.9/5, Policygenius has become a reputable place to shop for your insurance needs.
Alternatively, you can use the quick quote widget below to get access and start comparing quotes almost immediately.
Moving forward with life insurance
Understanding life insurance, getting a quote, and getting access to reputable companies you can trust shouldn’t be as complicated as it is for most people. Luckily, that’s not the case anymore.
Coverpath by MassMutual, Ladder, and Policygenius are three of the best companies known to deliver on their promise when it comes to searching for and acquiring life insurance that works for you. If you’re looking to get a quote for a new life insurance policy, we highly recommend checking out one or more of the above companies.
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This review is provided by and expresses the opinions of Savology to help users make informed financial decisions. Many of the featured products on this site connect to our affiliate partners. Partners may provide compensation to Savology for referrals, which in turn allows Savology to provide the digital financial planning platform to more people. Compensation does not influence the product evaluations or recommendations.