We never sell or list your people.
Savology provides financial planning to the members of organizations, employees, plan participants, and advisors' clients. Savology also introduces households to vetted financial professionals for a free consultation.
We never sell, rent or list your people. Whether an introduction is offered to them at all is your organization's decision, and where you include it, one reaches someone only with their own consent.
This page explains where the line is, how it is enforced, and what we audit, in plain English, written to be forwarded to a compliance team.
The short version
Your roster is never sold or listed. The introduction is a benefit you choose, one person and one professional at a time.
If you are an employer or plan sponsor
Your people are never sold or listed, and your roster is never a source. Whether a free consultation with a vetted professional is offered to them is your call, and we would encourage it.
If you are an advisor or firm
Your clients and prospects stay yours, never listed and never introduced to another advisor. If you want a household outside your profile better served, that door is yours to open.
Who is never introduced
Anyone whose organization has not included it
A company code, a benefits link, a retirement plan, a firm's own sign-up link. However they arrived, if their organization has not made introductions part of its program, there is nothing for them to opt out of.
Anyone who has not agreed to it
An introduction requires the household's own consent, given in terms that say so plainly. It is checked at the moment of every introduction, not buried at sign-up, and can be withdrawn at any time.
Anyone already introduced
One household, one advisor. There are no shared lists and no auctions, the moment an introduction is made, that household is out of every other channel we run.
Anything from your side of the wall
We do not read, price, list, or resell an advisor's book or an employer's roster. There is no reverse flow, which is why there is nothing for us to be tempted by.
How it is enforced
Four mechanisms, not four promises.
1. Separate systems
The introductions system runs on its own database with its own credentials, not the platform database where organizations' plans live. It cannot reach into an organization's account data.
2. Tested on the way in, not filtered at the end
Whether an organization's households can enter the introductions system is a setting on that organization, tested as they are copied across. One that has not included it is never written there, and no hidden copy waits.
3. Consent and exclusivity, checked every time
Current consent, not already introduced, not already routed elsewhere, rechecked against live data at the moment of every introduction rather than assumed from a cached list.
4. We audit it
Every account the introductions system can see is tested against its organization's setting, so a mismatch surfaces as an exception rather than sitting unnoticed.
For your compliance team
The questions below are the ones we are actually asked in RFPs and vendor reviews, answered at the level a public page should answer them. Detailed security documentation is available in a direct exchange.
Data and relationship ownership
The participant owns their data. Our handling of nonpublic personal information is described in a Regulation S-P whitepaper.
A household introduced through Advisor Prospects is the advisor's: profile, report card, and the account itself move into their organization.
Advice and fiduciary status
Savology does not provide investment advice, does not manage assets, and does not act as a fiduciary. The platform is financial education and planning. There are no fiduciary conflicts to disclose.
Communications standards
Advisors' use of Savology falls under their own supervision of communications with the public, FINRA Rule 2210 for registered representatives. The platform contains no performance promises and no product pitches, and every shared material is available for compliance review.
Security posture
Data is encrypted in transit and at rest. Savology operates an ISO 27001-aligned information security program. Security policies, a certificate of insurance, and audit details, including testing schedules, are shared directly with reviewing teams rather than published here.
If your review needs something this page does not cover, ask, pre-answering the next team's question is how this page got written.
Common questions
Is our roster ever sold, rented or listed?
Never. We do not sell, rent or list your people, in bulk or at all, and your roster is never a source for anything. That answer does not change with any setting or any program, and it is the promise we make to every organization we sign. What can happen instead is one person choosing one introduction, which is the next answer.
Can our people be introduced to a financial professional?
Only if you want that for them, and it is your organization’s call rather than a default we apply to you. Where you include it, someone who has built a report card can be connected with a vetted professional for a free consultation, at no cost and no obligation to them. We would encourage it, because of how we do it: one professional at a time, exclusively, with the individual’s consent and a real need shown by their own report card. When someone accepts, their profile and report card go to that one professional, and their Savology account moves into that professional’s organization so the person helping them can see the plan they built. The professional pays us for the introduction. Your employee never does.
What is the default for an organization like ours?
Employers we work with directly choose for themselves, and we encourage including it. Organizations that reach us through an employer partner include it by default, with both coaches and advisors available to their people, and we make exceptions on request. Advisory firms do not include it, and can open the narrow door described below if they want it.
If I bring my clients onto the Savology platform, can another advisor be introduced to them?
Not unless you open that door yourself. Your clients, your prospects, and anyone you invite onto the platform belong to your firm: never listed, never sold, and not included by default. Some firms choose to open one narrow door, so that a household outside their own ideal client profile can be introduced to an advisor or a coach who suits them better, which serves that household better than being carried and not served. It covers only what you say it covers, and nothing moves until you turn it on. Using the platform does not require you to give us a client list or connect a CRM.
If an advisor is introduced to a household, whose client is that household?
The advisor’s. What Savology is paid for is the introduction, never the relationship. From the moment the introduction is made we never re-list that household, never offer them to a second advisor and never sell them again, including if the advisor stops buying. They leave the advisor’s hands only if the advisor decides to release them, which some advisors do when a household would be better served by a coach or by another firm. Savology remains the household’s own planning platform and keeps serving them there. That continuing nurture is part of what the advisor is paying for, and it is never a second introduction.
Where do the households in the Advisor Prospects program come from?
Savology generates them itself. People come to us for a free financial report card, complete it, and agree to terms that say plainly that Savology may connect them with a financial professional. Consent is a condition of every introduction, and it can be withdrawn at any time.
How is the separation enforced, policy, or something stronger?
Something stronger. The two run on separate databases with separate credentials, and whether an organization’s households can be written into the introductions system at all is a setting on that organization, read on the way in rather than applied afterwards. An organization set to off is never written there. We audit that boundary on an ongoing basis.
Does an employer or plan sponsor ever see an employee’s finances?
No. Organizations see aggregate participation only, how many people have built a report card. Each report card and plan belongs to the individual, and there are no payroll integrations or data feeds to set up in the first place.
Who owns the participant’s data?
The participant does. Savology holds it as a custodian and processor on their behalf, and we do not sell it. Employees, plan participants, and advisors’ clients all own their own report card and plan.
Does Savology provide investment advice or act as a fiduciary?
No and no. Savology is an education and planning platform: it does not recommend investments, does not manage money, and does not act as a fiduciary. There are no fiduciary conflicts to disclose because there is no advisory relationship to conflict with.
Are there product sales inside the platform?
No. Inside an organization’s program the platform is education and planning. There is nothing for sale in it, and nobody sells to your people through it.
Is data encrypted?
Yes, in transit and at rest. Savology operates an ISO 27001-aligned information security program, and security policies, a certificate of insurance, and a Regulation S-P whitepaper are available for compliance review.
This page describes how we work; our privacy policy and terms of service are the governing documents. If anything here is unclear, or your compliance team needs a wording tightened, tell us and we will fix it or explain it.
Where to next
This page is one boundary of a larger platform. The rest of it:
For employers
What a financial wellness benefit looks like when there is nothing to enroll in and no employee data to handle.
For advisors
The report card across your practice, and the Advisor Prospects program, built on the separation this page describes.
The glossary
Plain-English definitions for every term we use: fiduciary, report card, mass affluent, and the rest. Our household research shows the data behind them.