Savology × Parent Guidance

Money stress is family stress.

Parent Guidance helps parents through the hard parts of raising kids. Savology adds the financial side: a three-minute report card that grades your family's financial life, and a plan for the pieces parents put off: emergency savings, insurance, and the basics that protect your kids.

Free · About three minutes · Private by design

The financial report card you receive: an overall grade with letter grades across your whole financial lifeA− Your grades in 3 minutes
Why this exists

The plan that protects your kids is the one parents put off.

Parents carry a specific kind of financial weight: the pieces that matter most are the ones that feel morbid, expensive, or complicated, so they get postponed, year after year, by people who would do anything for their children.

The biggest gap

The document that decides who raises your kids

Guardianship for your children is decided in a will, a document many families never get around to making. Without it, who raises your kids is left to a court that never met you. It is the single highest-stakes gap on a typical parent's report card.

Unprotected

Life insurance sized by guesswork

Most households either have none or hold whatever a workplace policy defaulted to, which rarely reflects what raising a family through to adulthood actually costs. Almost nobody has run the number.

No time

Advice built for people with free evenings

Financial planning assumes hours to spare, statements at hand, and a quiet room. Parents have none of those. Anything that takes longer than a bedtime routine does not get done.

The three-minute walkthrough

Three minutes, after bedtime.

The Parent Guidance version of the Savology survey. Tap-only answers, nothing to look up, and your family's grades at the end, including the estate-planning basics most parents have never checked.

1

Answer a short set of questions

About three minutes on your phone. No documents, no account linking, and ranges instead of exact numbers.

2

Your family's grades appear

Retirement, savings, insurance, debt, and estate planning graded A to F, most parents are surprised by which one comes back lowest.

3

Your plan follows

The next three things to fix, ranked, usually the protective basics, made concrete instead of vague.

The Savology short survey carrying the Parent Guidance masthead, for parents and families
Built for parents

What you walk away with

The parent gap

The plan most families never make

Guardianship nominations, a will, life insurance sized to your household, the report card grades exactly the areas parents know matter and keep postponing, then makes them concrete.

Three minutes

Built for parents with no spare time

A short set of questions, no documents, no account linking, and you know where your family stands, with the next three actions ranked.

No pressure

Help only when it helps

Your plan stands on its own. An introduction to a well-vetted advisor happens only when your grades show a real need and a good fit, always your choice, never an obligation.

Why anyone does nothing

Most people never act on their finances, and it is rarely for lack of caring. It is that almost every route into getting help feels like the opening of a sales pitch, and the moment something feels that way, people stop.

Nothing is sold to anyone here. The report card is free, it takes about three minutes, and it asks for no account logins and no Social Security number.

It exists to get people off the sidelines and doing one thing that is good for them, which is the only part that has ever actually mattered.

Private by design

Your family's information stays your family's.

Your report card and plan belong to you. Parent Guidance sees participation counts only: never your grades, your numbers, or anything about your household. There is no account linking, so there is nothing of yours for anyone to hold.

How the separation works →

About Parent Guidance

Parent Guidance

Parent Guidance is a Cook Center for Human Connection program, giving parents free access to expert help with the hardest parts of raising children: mental health, connection, and crisis. Savology adds the financial dimension of family wellbeing, free to every parent.

Visit Parent Guidance →

Common questions

Does this cost anything?

No. The report card and your family plan are free: no credit card, no trial, nothing to cancel.

I already know we should have a will. How does this help?

By making it concrete and ranked. The report card grades estate planning alongside everything else, shows how it compares to the rest of your financial life, and turns "we should sort that out" into a specific next step with plain-English guidance behind it.

Do I need my spouse or partner with me?

No. You can complete it on your own, the questions cover your household as a whole. Many parents run it once, then use the report card as the thing that finally starts the conversation.

Will anyone contact me afterward?

Not unless you ask. Finishing a report card does not put you on a call list. If your grades show a need that genuinely takes a professional, you may be offered an introduction to a well-vetted advisor, always your choice.

What is the relationship between Savology and Parent Guidance?

Parent Guidance is a Cook Center for Human Connection program. Savology supplies the financial wellbeing layer inside it, the report card, the plan, and the education, under the Parent Guidance name.

Protect the people you're raising.

Free · About three minutes · No account linking, no documents